truesender is ISO 27001 certified and GDPR compliant. We respond to your frequent asked
What is GDPR and who does it apply to?
The GDPR is EU regulation designed to protect the privacy of EU citizens and impacts all
that process the personal data of such citizens, regardless of whether an organization
in the EU.
The GDPR is effective from 25 May 2018 and aims to give EU citizens and residents
their personal data, while simultaneously simplifying the regulatory environment for
business that takes place in the EU.
The GDPR describes different requirements depending on how an organization handles data
“Data Controllers” are businesses that collect customer data and also decide how,
customer data is processed.
- “Data Processors” are businesses that carry out the processing of customer data on
of a Data
trusender is both a Data Controller in our relationship with our own customers, and a
role as an organization that helps other businesses process their customer data (we
this as End User Data).
trusender’s GDPR compliance
In line with our commitment to GDPR compliance, we have reviewed, updated and modified many of
internal practices and policies to ensure we meet GDPR requirements as Data Controller and Data
Below is an overview of several key things we’ve put in place to ensure such compliance.
Data Processing Addendum
We offer a data processing addendum (DPA) for our customers who collect data from data subjects
EU. Our DPA offers contractual terms that meet GDPR requirements. We have published this DPA
Vero account and customers that require a DPA agreement with Vero in our role as the processor
download and execute a copy of our DPA here.
To ensure that no terms are imposed on Vero beyond what is reflected in our DPA and Terms of
most scenarios we cannot agree to sign customers’ DPAs. We are a small team and do not have an
legal team. Changes to our standard DPA require legal counsel and this is typically
our team. If you are unable to comply with our standard DPA, please email us at
are happy to discuss your concerns and our options.
We maintain an internal matrix identifying all data subject with which Vero interacts and the
of data collected about each of these data subjects. This matrix has been built in response to
deadline and will be maintained going forward whenever changes to trusender'sproduct,
marketing or other organizational elements occur.
Using this matrix we are able to review and validate the legal basis for collecting and
personal data and ensure that we have in place the appropriate security and privacy safeguards
our infrastructure and software ecosystem.
Third Party Vendors
We maintain a list of third-party vendors on our website here. We have reviewed and minimised
as much as possible.
We either have already put in place, or are finalising, the correct agreements with each of
vendors (for the 25 May 2018 deadline).
We maintain an internal Breach Management Policy that outlines the process our team should
event of a suspected data breach. We have updated this document in response to the GDPR and
relevant data privacy regulations.
Data Subject Rights in our role as Processor
Ways in which Vero helps you comply with GDPR as a Processor
If you are working with EU customers, you need to be able to provide them with the ability to
update, retrieve and remove personal data. We’ve offered self-service features that help support
requirements from day one.
As part of providing trusender'ssoftware and services, we offer the following features that will
fulfil the rights of data subjects in your role as a Data Controller:
“Delete” requests (“Right to be forgotten”, “Right to the restriction of processing”). We
/delete endpoint via our API. This endpoint removes the customer and all of their data from
systems. You can also remove users directly in the UI, or raise a request via our helpdesk at
Updating customer data (“Right to rectification”, “Right to object”). Calling
endpoint updates and overrides a customer’s user properties, enabling you to respond to customer
requests to ensure accuracy in the data you have about them. You can also update user records
trusender'sUI or our CSV import functionality.
Exporting customer data (“Right to data portability”). You can download a copy of all user
properties) as part of a segment export in Vero. If you would like to export a user, or users’,
event history, please email us at email@example.com with the ID / name of the segment to
Event tracking (fulfillment ofÂ Consent). trusender'sevents enable you to track granular data
customers. Ensuring that you track consent given by customers is critical under GDPR and our
assist in this process.
We store all data provided to Vero indefinitely unless your account is terminated. In this case,
dispose of all data in accordance with our Terms of Service, and data will be deleted promptly.
A note on consent
Under GDPR you must have a legal basis for all data processing. As a Data Controller using Vero,
likely that consent will be one of the legal bases used to ensure compliance for the data you
In order to be valid, this consent must be verifiable. As the Data Controller, it is your
ensure you have researched and reviewed your consent-gathering processes. The following does not
constitute legal or compliance advice, but provides some suggestions as to how we have seen Data
Controllers manage consent:
Verifiable consent requires a stored record of how and when a customer agreed to let you process
data. trusender'sevents capture the activity and timestamp of a user activity and are our
for tracking consent.
Unambiguous and explicit consent requires that data subjects take an action to affirmatively
the data being processed. An example of this is actively ticking a box as part of a signup or
subscription process. This opt-in process must include a message that clearly (in plain
the ways in which the data subject’s personal data will be used. Examples of ways in which you
likely to use data when using Vero include:
Transferring the user’s contact data to Vero
Sending the user email messages using Vero
Tracking behavioural interactions for email marketing purposes
If you rely on consent to process customers’ personal data, double check where and why your
shared their data with you to make sure that the consent you obtained meets the GDPR’s
Data Subject Rights in our role as Controller
If you are a customer of Vero based in the EU, you should be able to access, update, retrieve
your own personal data.
You may edit the data you have provided to Vero open and manage your Vero account in the Account
once logged in. If you would like an export of such data or to otherwise discuss the personal
store, please email us at firstname.lastname@example.org. Refer to our Privacy Notice for information
the collection, storage and management of personal data provided to us.
We have also implemented cookie preferences. Please refer to our Cookie Notice for further
access to your preferences.
We are here to assist
We take data privacy seriously and think the GDPR is a great step forward for data subjects. If
any questions regarding GDPR or data privacy, please don’t hesitate to email us at